B2C online ride-hailing pricing and service optimization under competitions

<p style='text-indent:20px;'>B2C online ride-hailing is to provide customers with anytime, anywhere and on-call ride services by professional vehicles drivers. How maintain good service quality reasonable pricing under competition of importance a platform. In this paper, we will integrate together maximize the profit platform through Nash game theory. Specifically, establish models for there scenarios: demand market decline demand, supply surge coexistence stable demand. Then, equilibriums are derived three which corresponding minimize price, optimize efforts profit. Our results uncover that driver's incentive amount conducive both drivers case competition. The platforms achieve highest competition, strategy minimizing price maximizing can effectively adjust balance between demand.</p>